Meet Wendy. Learning about her brand identity helped her identify her ideal client persona. This has equipped her with a clearer brand marketing message.
Case Study Example: Wendy's A. Brand Assessment Journey
Background:
Wendy is a passionate graphic designer with over a decade of experience in branding agencies. However, she needed a clear brand message and more clarity around her specialty niche to start independent consulting.
Strategic Reflection:
Going through targeted self-assessment prompts helped Wendy catalog forgotten value across knowledge domains:
-"What talent feedback indicates strengths?" Design leadership praised eye for color schemes.
-"What re-energizes you?" Loses track of time perfecting font pairings.
-"Where have you developed advanced mastery?" Vital minimalist logo concepts and illustrations.
Realization:
The milestone exercises resurfaced natural art direction abilities - particularly within print materials - as consistent high-performance areas she found rewarding.
Outcome:
Wendy clearly defined her niche at the intersection of brand style development and print collateral design. This allowed the presentation of a focused brand identity and clarity of products and services that she could offer.
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do." - Steve Jobs.
Case Study Example: Wendy's Client Avatar
Demographics:
- Small business owners or solo entrepreneurs
- 1-5 years in business
- Annual revenue <$1M
Psychographics:
- Appreciates minimalist, clean aesthetic
- Values professional image and details
- Leans into trends/innovation early
Needs and Pain Points:
- Lacks cohesive brand style
- Current materials seem disjointed
- Struggles with design programs
Objections:
- Unsure if it is worth spending funds
- Tight budget constraints
- DIY approaches unsuccessful
Wendy's ideal client is a relatively new small business owner who desires a polished brand image but needs to work on consistent design internally despite modern visual standards. They recognize the need for a cohesive style to support scaling growth. HER VALUE IS streamlining their visual brand identity development with turnkey design assets and finding style guides they can implement continuously.
Wendy's Elevator Pitch - Her Clear brand marketing message
Now that her brand identity and idea client are clear, she crafted this elevator pitch.
"As an artistic director and identity designer with over a decade transforming brands, I help purpose-driven entrepreneurs crystallize their visions into compelling visual systems that captivate audiences. My human-centered approach uniquely fuses emotion and storytelling with clean aesthetics to develop cohesive logos, color palettes, and graphical kits that level up your influence and connection. Let's make your values impossible to ignore through the power of strategic design!”
In this example:
Who Wendy Is: An experienced branding graphic designer.
What Wendy Does: Helps entrepreneurs shape consistent, emotive brands through visual systems.
How Wendy Helps: Wendy's human-centered design process develops logos, colors, and graphical assets that make clients’ purposes stand out
Wendy's next step is hiring a personal brand photographer to help her communicate this visually with her ideal clients.
👉🏼 👉🏼 CLICK Are you an Action Taker - Let's Do this! 😎
Ariel Faith, Branding Photographer, serves in Central Florida, but I do travel if you have a better destination for your business goals. Reach out, and let's talk. Choosing a Location(s) is another conversation for another day! Commercial Photography Service Volusia and Seminole County and beyond.
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